Jelena is our marketing coordinator with a strong focus on digital marketing, storytelling, and creative strategies. She is a member of the Arpin team with an artistic, IT, gambling, sport, and communications background. Working in fast-paced industries for more than a decade has helped her develop a skill set based on innovations, networking, and creative concepts. With a proven experience in media, tech startups, and extensive fashion systems, she has a record of many successful projects, marketing strategies and campaigns, SaaS products, stage performances, and academic works.

She was an assistant professor for almost three years at the University of Media and Communications. She earned a BA and MA from Communications, Digital Arts, and New Media and the same University and holds a Ph.D. in Performing Arts. Based in Belgrade, Serbia, she considers herself a global village citizen with a proven track of working globally.

Passionate about new technology and fitting authentic content into business cores, Jelena connects seemingly incompatible sides and uses this success formula as her primary model for business solutions.